Momentum Coffee and Coworking located at 2119 S State Street is happy to present our new specialtea! See what we did there?
Back to business… We are happy to showcase a small business Stella Bistro Foods at our location. Read a little more about while on our quest to be one of the best coffee shops in Chicago we decided to partner with this #STELLAR business to provide our community with some delicious southern tea offerings.
Who is Stella Bistro?
Stella Bistro is run by Ashley Terrell, who is the CEO and taste specialist. She started with a strong passion for cooking at the young age of 7. She knew she wanted to work within the culinary arts industry. In 2014, Ashley drafted a catering menu, Stella Bistro & Catering, desiring to share her unique perspective of food dishes complimenting the Stella Rosa wine collection
Stella Bistro Foods is a tea and spice manufacturing and distribution company in the Piedmont Triad of NC offering specialty pantry staples for your taste buds, family, and friends to enjoy!
The Stella Bistro Backstory
Her catering business, Stella Bistro & Catering, and clientele referrals were soaring in Virginia. However, she wanted to create a food brand company that allowed clients to enjoy and share my recipes, requiring minimum [catering] work from me. In November 2015, she moved to Greensboro, NC to establish Stella Bistro Foods, a tea and spice specialty company allowing eaters [worldwide] to experience Stella Bistro Foods.
Working the Business
As she began networking in Greensboro and the surrounding cities, She discovered health trends and diet lifestyles were on the rise. In Virginia, SHE didn't experience eaters informing me of [health and] food specifications. As you can imagine, this was a shock to me! SHE knew in order for me to have Stella Bistro Foods elevate to a household brand, SHE needed to know what my [new] target audience and demographics were needing - not wanting. As SHE explored diet lifestyles, like paleo, keto, and gluten-free (that was a big one!), SHE began seeing conversions and customer retention increase on a weekly basis. I've realized when consumers are desiring organic local foods, consumers typically visit local farmer markets and locally owned food co-ops and grocery markets. Incorporating Stella Bistro Foods into those settings has allowed Stella Bistro Foods to gain exposure.
Post COVID – Future Outlook
It still amazes her how six years ago, She opened and established Stella Bistro Foods with one product - gluten-free granola. As of 2021, Stella Bistro Foods offers more than five different premium specialty granolas, alongside over 30 different creative spices, beverage collections, quick meal solutions, desserts, and pantry staples. For the future, SHE wants Stella Bistro Foods to be a game-changer in surrounding communities. SHE is interested in my virtual Stella Markets to become brick-and-mortars nearby food deserts as well as build a community where participating colleges and universities can sponsor programs to minimize criminal, domestic violence, and gang-related activity.
Ashley shared her lessons learned “..., if your plans don't initially work out, go back to the drawing board. Change the plans, not the goal. Sometimes, when practices don't work in our interest, we're quick to think "Oh well, I'm already out here in the deep end, let's SEE if SHE can do this," rather than, "Ok, SHE know this is what SHE want, but I'm seeing SHE need to make sure SHE have a plan B, C, D."
She believes partnerships are a way to show support to others. Partnerships are notions taken to show consumers they support and believe in one's brand. SHE thinks it's a beautiful process because partnerships are truly game-changing for the future.
Strategizing and sticking to your plan doesn't mean you're stubborn to trying different things. It just goes to show you that everyone can do similar or the same things, but each of us has our individuality in how our plans are worked and our goals are established. When you stay in your lane owning what you claimed in the beginning, you're not too moved by what's going on around you because your determination and confidence are focused.
How does Stella Bistro #keepthemomentum
She shares “In the words of my great grandmother, Flossie, "Just take it a day at a time. Remember bad times don't last forever, and always know rain doesn't always last. KEEP GOING!" SHE believe her wisdom has helped me #keepthemomentum of building strong relationships and manifesting my goals.”
We asked Ashley why it was important to collaborate with Momentum Coffee. She remarked “ I've discovered black-owned women-led businesses are increasing! It's empowering and inspiring to see! It's healthy. motivating, and inspiring to see women strive and claim their place within entrepreneurship. Ignite and Momentum is true proof of Grandma Flossie's wisdom. Partnering with both entities allows me to see time, faith, and positivity can accomplish ANYTHING! SHE believes this wholeheartedly as partnering with Momentum has been true to these characteristics." Stella Bistro is happy to partner with a black-owned coffee shop in Chicago’s South Loop.
Find out more about Stella Bistro and Ignite Technology and Innovation Inc.
YouTube (Stella Bistro Foods)
YouTube (Momentum Coffee and Coworking)